<![CDATA[Rewarding Journeys X - Blog]]>Wed, 13 Jan 2016 11:35:49 -0500Weebly<![CDATA[ ]]>Tue, 31 Dec 2019 20:07:06 GMThttp://www.rjx.ca/blog/december-31st-2019
<![CDATA[RJX Welcomes Canada's New Minister of Small Business and Tourism]]>Fri, 06 Nov 2015 16:03:46 GMThttp://www.rjx.ca/blog/rjx-welcomes-canadas-new-minister-of-small-business-and-tourismThe Honourable Bardish Chagger Picture
RJX looks forward to seeing what direction the new Minister will define for tourism in Canada. From her Government of Canada page, here is a little more about the incoming Minister. We wish her well in ner new position!

A natural leader and organizer, Bardish Chagger is devoted to inclusion and community building. From assisting with recreational sports for kids to volunteering with seniors, Bardish is committed to strengthening the bonds of the Waterloo community.

In her role with the Kitchener-Waterloo Multicultural Centre, Bardish has worked to foster diversity within the community providing opportunities for social and economic engagement. As the former executive assistant to former Member of Parliament Andrew Telegdi, Bardish has a deep understanding of the issues that are important to residents of Waterloo, including manufacturing, technology and innovation.

Passionate about community involvement, Bardish has lent her support to many different causes and organizations including The Rotary Club of Waterloo, Interfaith Grand River, and the Workforce Planning Board of Waterloo Wellington Dufferin. She considers herself part of the Charter of Rights and Freedoms generation, and has participated in policy conferences on many issues including the advancement of same-sex marriage rights and the national manufacturing strategy.

Bardish graduated from the University of Waterloo with a Bachelor of Science. In 2012, The Waterloo Region Recordrecognized Bardish as one of "40 under 40" who would lead the Region of Waterloo into the future.

<![CDATA[From the UNWTO/WTM Ministers Summit]]>Wed, 04 Nov 2015 15:52:24 GMThttp://www.rjx.ca/blog/from-the-unwtowtm-ministers-summitSocial Media is Changing Destination Branding
Ministers of Tourism and private sector leaders meeting at the 9th UNWTO & World Travel Market (WTM) Ministers' Summit agreed that destination branding and the way tourism marketing organizations operate need to be adapted to the changes brought in by social media (London, United Kingdom, 3 November 2015).

Over 60 tourism ministers and leaders from Facebook, Expedia, Melia Hotels, Eurostar and the World Travel and Tourism Council meeting in London discussed how market changes and consumer empowerment has fully shifted destination branding. Participants recalled that the current social media landscape requires destinations to invest further in understanding and engaging travellers in social media.
The Summit, moderated by CNN International's Richard Quest, addressed issues such the need for transparent, honest and swift action in social media in times of crises, how to generate engagement with travelers and transform them into destination ambassadors and how to maximize big data to develop targeted marketing.

​Opening the Summit, UNWTO Secretary-General, Taleb Rifai, underscored that "Today consumers have access to more information, more choices, and more opportunities to voice their opinions and can be the whistle-blowers for unethical practices or the biggest ambassadors for destinations and service providers. In this context, branding is an ever more complex challenge requiring destinations and companies to adjust their structures, their policies and their strategies".

Speaking at the Summit were Nikolina Angelkova, Minister of Tourism of Bulgaria; Li Shihong, Vice Chairman of the China National Tourism Administration (CNTA); Mauricio Ventura Aragón, Minister of Tourism of Costa Rica; Darko Lorencin, Minister of Tourism of Croatia; Nayef H. Al-Fayez, Minister of Tourism and Antiquities of Jordan; Dato Sri Mohamed Nazri Bin Abdul Aziz, Minister of Tourism and Culture of Malaysia; Edward Zammit Lewis, Minister of Tourism of Malta; Derek Hanekon, Minister of Tourism of South Africa; Kobkarn Wattanavrangkul, Minister of Tourism and Sports of Thailand and Walter Mzembi, Minister of Tourism and Hospitality Industry of Zimbabwe as well as Nicolas Petrovic, Chief Executive Officer of Eurostar International: Noah Tratt, Global Senior Vice President of Expedia, Inc.; Lee McCabe, Global Head of Travel for Facebook; Anthony Cortizas, Vice President of Global Brand Strategy of Meliá Hotels International and David Scowsill, President and CEO of the World Travel & Tourism Council (WTTC).
<![CDATA[Singapore Invites]]>Sun, 01 Nov 2015 15:44:14 GMThttp://www.rjx.ca/blog/singapore-invitesCelebrating Relationships Formed Around the Globe
Image courtesy Wikipedia
In today's cosmopolitan Singapore, Singaporeans have many friends, relatives, and loved ones from around the world, and across myriad cultures. Singapore itself often becomes a backdrop to strike bonds with these loved ones over a tapestry of shared Singapore experiences. To celebrate these wonderfully diverse relationships, "Singapore Invites" is a new initiative launched by the Singapore Tourism Board (STB), encouraging people from all over the world to invite their loved ones to experience Singapore together.

The premise of "Singapore Invites" is shared experiences in Singapore. Anyone around the world who has a story to share about their relationships or a vivid anecdote about a slice of Singapore they want to relive or experience, can participate and stand a chance to win a trip to Singapore with and for their overseas loved ones. Participants simply need to share a photo of an experience they would like to share with their intended invitee on Instagram and hashtag it with their country of residence (e.g. #Singapore) and #SingaporeInvites. Alternatively, entries can be submitted via www.yoursingapore.com/singaporeinvites. The contest period runs from 18 October to 6 December 2015.
"Singapore Invites taps into our common desire to bond with others," said Ms Lynette Pang, Assistant Chief Executive, Marketing Group, STB. "We want to help enrich these relationships further by encouraging people to reach out to their family and friends abroad, new and old, and invite them to explore our city and co-author their own chapter of the Singapore experience. For Singaporeans in particular, we believe it will be a wonderful opportunity for them to reunite with loved ones from overseas, and show them a slice of this city that we're all so proud of."

​One Dance to bring friends together

The "Singapore Invites" initiative is inspired by real stories of today's cosmopolitan relationships.  In the lead up to this project, STB unearthed many heart-warming stories, including one featuring Singaporean couple Marcus Tan and Rachel Lee, who are passionate dancers. The duo had serendipitously met New York based American couple Michael Fields and Kai-Ti Kao last year in the States when they went to further their dance techniques and have kept in touch via social media since.
The chance to connect their New York friends with the Singapore dance community was what motivated Marcus and Rachel to invite their dance counterparts to visit. "When we went to America, he showed us around so we wanted to repay the favour. Dance is a social thing. As long as there is someone who shares the passion, we can immediately click," said Tan.

For Fields and Kao, their first Singapore experience was a cherished one. While both were glad to see Singapore's dance culture celebrated and embraced, Fields felt that it was the people that made it unique. "I really enjoyed my whole journey here in Singapore. You can feel that it's the people who make it so special," said Fields.

Searching for a long lost friend

While a shared passion for dance was what brought the two couples together, it was the opportunity to reconnect and reminisce that spurred internationally renowned Singapore actress and singer Kit Chan to want to invite a childhood friend back to Singapore.

"She was my childhood best friend, Lina Yap. When she was 15, her entire family migrated to the US. We would write to each other all the time. She would write these very lengthy letters telling me about how she was adjusting to high school life in the US. But at one point, we all got busy with life and we lost touch with each other," Chan recounted. "I'd definitely take her to one of my favourite places in Singapore, which is the Esplanade, and we could watch a show together."

In addition to these stories, street polls were also conducted where participants shared the Singapore experiences that they'd like to share with their loved ones. "We were touched by these stories and hope that they can inspire global citizens from around the world to celebrate relationships here in Singapore," said Ms Pang. 

For more details on Singapore Invites, contest mechanisms, and more inspirational stories that celebrate relationships, visit:www.yoursingapore.com/singaporeinvites